REC SCENE 00 — COLD OPEN 00:00:00:00
13.0827° N, 80.2707° E CHENNAI, IN EST. 2023
wss ~ % ▌

We build the AI layer
for service businesses.

Not chatbots. Not dashboards. The infrastructure that runs your front desk, your CRM, your billing — while you sleep.

SCROLL 0 LEADS CAPTURED AT OUR OWN FRONT DESK —
LIVE CONTROL ROOM — PICK A FLOOR. SEE THE PROFIT. MODEL · USD
SALONS · LIVE
19
OPERATORS ON THE FLOOR
REVENUE · TODAY
$52,410
CLOSED ACROSS THE REEL
NAILSCAN · TODAY
71
SCANS ACROSS 19 SALONS
AVG TICKET
$184
USD · SALON POS
DEALER GROUPS · LIVE
12
LOT WALK IN PRODUCTION
OPEN PIPELINE
$2.14M
USD · 12 ROOFTOPS
AGENCIES · LIVE
8
WHITE-LABEL + GHL OS
AD SPEND · FLAGSHIP
$0
1,757 LEADS · NAILSCAN

A model, not a promise. Change the floor. Change the count. The call is where we put your numbers in.

01 Position 39 LIVE · THREE PRACTICES

We don't do strategy decks. We don't do "AI transformation roadmaps." We build the tool, deploy it at your front desk, and train your team to use it.

If you want a PDF, hire McKinsey. If you want infrastructure that works while you sleep — keep scrolling.

02 The reel 19 SALONS · 12 DEALER GROUPS · 8 AGENCIES

Nineteen salons. Twelve dealer groups. Eight agencies. The first file in each column is a case we can talk through. The rest are on the floor — product named, operator named.

OFFER / WL
White-label — from the ad to the website to any solution
Your name on the door. Our engine in the back. Ads, the site, the scanner, the till, the CRM. They never have to know we exist.
See the offer →
Open the full index →
03 How it works AVG. TIME TO LEAD: 8 SECONDS
STEP 01
Client walks in
Photographs their nails at your front desk. No app download. No form. No friction.
T+0:00
STEP 02
AI assesses
Returns a health score, recommended service, and price estimate — before they reach the chair.
T+0:08
STEP 03
Lead lands in CRM
Tagged, scored, routed to your pipeline. Your team follows up while they're still in the building.
T+0:09
04 Products we own and sell ALL BUILT IN-HOUSE. ALL IN PRODUCTION.
NailScan interface
FLAGSHIP 01

NailScan

Live · Selling

White-label AI nail scanner for salons. Client photographs their nails, gets a five-field assessment and a dated care calendar — and lands in the salon's CRM automatically. Two AI readers cross-check every scan; a third adjudicates when they disagree.

LEADS CAPTURED · 1,757 since July, zero ad spend
AI CORE · Dual-reader consensus + adjudicator
PRICING · $399 setup + $97/month
MARKET · Independent salons, US + Canada
nailscan.ai →
Lot Walk CRM dashboard
FLAGSHIP 02

Lot Walk

Live · Deployed

A real-time dealership command center that lives inside GoHighLevel. One screen for every lead, every conversation, every follow-up, and every unit in stock. Installs as a Marketplace app — no second login, no separate platform.

SYNCED · 1,289 opportunities · 21,000+ contacts
INTAKE · 12+ lead sources parsed & auto-routed
STACK · React + Supabase + Cloudflare
DATA RESIDENCY · Canada Central (PIPEDA)
P/03 Live · In daily use

Based POS

Tablet point-of-sale wired into GHL. Multiple open bills, UPI + cash + part payments, tips routed straight to the tech's own UPI, biometric staff login, WhatsApp receipts, passkey day-close.

EVERY BILL at our studio runs through it · English, Tamil, Hindi
P/04 In development

Signal Engine

Content intelligence for local businesses. Scans live trends, breaks down competitor strategy, and returns shoot-ready briefs — hook, script, visual direction, posting window. Plans 60 days ahead of cultural moments.

TESTED ON our own studio + a Canadian dealership · 9 markets
P/05 In development

Nail Try-On

Photoreal virtual try-on — renders shades on the client's own hand photo, not a filter. Every shade links to a booking. No sign-up, WhatsApp-native, built for Tamil + English.

QUALITY BAR · anything that looks like a filter is disqualified
P/06 In development

Mowglu

Task manager for small agency teams — multi-timezone by design, GHL lead integration built in. The tool that runs our own team across Chennai and Winnipeg, being productized.

STATUS · internal daily driver → public beta · mowglu.com
05 Case files THREE PUBLIC FILES · SELECTED FROM THE REEL
0
Leads via nail scanner
CLIENT · Based Aesthetics (ours)
LOCATION · Kilpauk, Chennai
SCOPE · Full infrastructure buildout
STACK · GHL + AI Vision + Cloudflare

India's first nail wellness studio — and our own. When we opened it, nail salons in India ran on WhatsApp and paper. We built the entire technology backbone from zero, then turned the pieces into products.

The problem
No CRM, no POS, no lead capture — every walk-in was a one-and-done
Hygiene claims mean nothing without proof; every salon says they're clean
Zero digital infrastructure existed for this category in India
What we built
AI nail scanner as the lead magnet — photograph nails, get a real assessment, become a CRM lead
Full GHL CRM with booking, automations, and AI conversation bots
Custom tablet POS — UPI payments, staff attribution, WhatsApp receipts
Telegram content ops — techs upload daily, content routes and schedules itself
85-article journal powering SEO and AI search + a proof system with live sterilization logs
14+ brand films rendered from code — an HTML-to-MP4 pipeline
The result
1,757 leads, zero ad spend Perplexity's top pick for hygiene near Kilpauk Booking → billing → nurture, fully automated
0
Days from zero to live CRM
CLIENT · CG Open Road Outlet
LOCATION · Winnipeg, MB, Canada
PRODUCT · Lot Walk
STACK · React + Supabase + GHL
RESIDENCY · Canada Central · PIPEDA

A CFMOTO powersports dealership — ATVs, snowmobiles, boats, RVs, motorcycles — stuck on a legacy CRM with twelve lead sources landing in different places and no way to see the floor.

The problem
No manager visibility — no single screen showing which leads are going cold and who's responding
New inquiries sat unassigned; follow-ups depended on humans remembering
No speed-to-lead tracking — the single biggest factor in closing a sale, unmeasured
Data scattered across DP360, GHL, and Kenect; 150+ stock units invisible to reps
What we built
Live lead board + My Day — the full floor for managers, a personal morning screen for each rep
AI summaries and suggested replies — the rep reviews and approves every draft; AI never sends on its own
Custom email parser — 12+ vendor formats classified by vehicle type and routed to 13 pipelines automatically
Round-robin assignment + inventory matching inside the lead card — "units in stock that fit"
DP360 archive — five years of history captured before the old CRM was cancelled
The result
Live in 14 days 1,289 opportunities synced 22,000+ leads archived, zero data loss 159 units synced daily DP360 fully replaced
0
Stage acquisition pipeline
CLIENT · Brew Media
LOCATION · Canada
SCOPE · GHL operating system
COMPLIANCE · CASL · A2P verified

A Canadian real estate marketing agency with no automated acquisition or nurture — in a market where getting outbound compliance wrong carries real legal risk.

The problem
No automated lead acquisition or nurture system — everything manual
Canadian CASL rules make non-compliant outbound a liability, not just bad practice
What we built
Acquisition machine — enrichment cascade from Realtor.ca, 8-stage pipeline, speed-to-lead automation
Tripwire subscription products — $15–$75 USD/month entry offers that fund the funnel
Compliance architecture — A2P toll-free verification and consent field tracking on every contact
The result
Acquisition runs itself Outbound legally clean
06 What clients say UNSCRIPTED

We were quoted six months by two other vendors. These guys had us off DP360 and fully live in 14 days. The team actually uses it.

[IMG]
[NAME PLACEHOLDER]
GENERAL MANAGER · CG OPEN ROAD OUTLET · WINNIPEG

The scanner paid for itself in the first month. 1,700+ leads without a dollar of ad spend — from a tool that sits on the front desk.

[IMG]
[NAME PLACEHOLDER]
OWNER · BASED AESTHETICS · CHENNAI
07 Client work SELECTIVE BY DESIGN
Thirty-nine operators in production — nineteen salons, twelve dealer groups, eight agencies. We still only open three new retainer seats a quarter. The work has to go through the same team that runs the products.
S/01
Ads
Media, creative, the page the click hits. Your ad account. Not a monthly PDF of screenshots.
S/02
Websites
The public face — booking, proof, the story. No template, no page builder.
S/03
CRM management
GoHighLevel built, piped, kept from rotting. They own the location. We don’t hold the keys.
08 How engagements work NO LOCK-IN. YOU OWN EVERYTHING.
Thirty-nine in production. Three new seats a quarter. Every build still runs through the same team that runs the products — we don't outsource, so we don't overbook. The diagnostic is how we decide fit, on both sides.
09 The difference SKIN IN THE GAME

Everything we sell, we use ourselves first.

Based Aesthetics is our test environment. NailScan runs at our front desk. Based POS is how we close every bill. If something breaks, it breaks for us before it breaks for you — and we feel it first.

10 Your data IT LIVES ON YOUR SERVERS

Your customer data lives with you. Not in our database.

Every booking app, every CRM, every “AI assistant” you already pay for keeps a live copy of your clients. We build the opposite: the system runs on your servers, in your accounts, under your keys. If we leave, nothing leaves with us.

How it works now
The booking app has every name, number, and visit
The CRM vendor can read the whole pipeline
The AI tool you pasted a CSV into kept the file
Leaving means begging for an export — if they'll give you one
How we build
Data lives on your servers, your GHL, your cloud
We don't keep a second copy of your customers
No training on your clients. No “our platform, your data”
You leave, you keep the records. We keep nothing
11 Fit check SAVE US BOTH A CALL
This is for you if
You run a service business doing serious monthly revenue and your operations haven't caught up to your growth
You're spending on marketing but leads leak because follow-up depends on humans remembering
You've been burned by agencies that deliver reports instead of systems
You want infrastructure you own — and customer data that never leaves your servers
This is not for you if
You want the cheapest possible option — we're not it
You're looking for someone to "manage your ads" and send a monthly PDF
You need a committee to approve every button color
You're not ready to change how your team works
12 Questions we get STRAIGHT ANSWERS
It depends on scope, but our engagements are priced for businesses where the system pays for itself in recovered revenue. If a missed lead costs you four figures, the math is simple. The diagnostic gives you exact numbers before you commit to anything ongoing.
Most agencies configure. We build. Our tools — NailScan, Based POS, Lot Walk — are products we engineered from scratch and run in production daily. When your build needs something GHL can't do out of the box, we write the code. Agencies file a support ticket.
Because we've already done it across timezones. CG Open Road Outlet runs in Winnipeg — we migrated 21,000 contacts and had their team live in 14 days, working their hours. Our own studio runs on the same stack, so if something breaks, it breaks for us first. We feel it before you do.
You keep everything. The system lives on your servers, in your accounts, your GHL location. We don't hold a second copy of your customers. Clients who stay, stay because it works — not because their data is locked in our database.
You. That's the opposite of how this industry works. The booking app, the CRM, the chatbot you already pay for all have a live copy of your clients — they can read it, train on it, or hold it when you try to leave. We build so we never need that copy. Your data stays on your servers. We never take one home.
The diagnostic starts within a week of the call. The build sprint begins as soon as the plan is signed off. Most clients are live inside 6 weeks of first contact — CG Open Road went from kickoff to daily use in 14 days.

If the work fits,
let's talk.

Thirty-nine operators already on the reel. We open three new retainer seats a quarter. The call is 30 minutes: you walk us through your operation, we tell you honestly whether we can move your numbers — and by how much.

Book the 30-minute call →

NO PITCH DECK. NO JUNIOR "STRATEGIST." YOU TALK TO THE PEOPLE WHO BUILD.